To create a profitable business out of the mobile app there should be a clear and efficient app marketing strategy. Remember a good app with a very good app marketing process can lead you to monetize your app effectively. As we know in the end all business operations can be reduced to three words – Product, People and “PROFIT”

Let us have a look on the mobile app market statistics now days:

How many people use mobile apps?

• 1.2 billion People at the end of 2012


• Forecast to grow at a 29.8 percent each year


• 4.4 billion Users by the end of 2017


• Much of the above growth will come from Asia

How many mobile apps are there in market?

• Forecasts: 82 billion apps will be downloaded worldwide in 2013


• And by 2017 there will be more than 200 billion downloads per year

How much revenue do/will mobile apps generate?

• Full-year app revenues of $12 billion in 2012


• Forecasted to grow to $20.4 billion in 2013


• Forecasted to grow to $63.5 billion in 2017

How do you make money from mobile apps?

• In 2013 there will be 81.4 billion downloads, 90 percent of these will be free apps.


• By 2016 there will be 309.6 billion app downloads, but 93 percent will be free


• The number of downloads featuring in-app purchase will increase from 5 percent of total downloads in 2011 to 30 percent in 2016.


• The share of revenue from in-app purchases will increase from 10 percent in 2011 to 41 percent in 2016.